Each year, when we start planning our new store, our aim is simple – to create a Christmas store that creates wonderment in children and inspires our customers to create their very own Christmas wonderlands at home.
The 2014 store opened early September. It is always exciting opening the store for the first days of the new season and getting the reaction from our customers. So far, we’re delighted with the feedback.
To find out what is happening in store visit the Melbourne Christmas Shop page on our website.
So, to give you a taste of what’s in-store, here are some photos of what’s been created for this year.